The demand for video chat or conference tools has grown drastically in recent times, and the global pandemic situation further gave boost to these technology products. You may have noticed/read the way office workers, businesses, education industry and others have started adopting these online platforms.

Although the times are difficult for many and the ways through which we interact and communicate constantly and abruptly. However, we can take advantage and leverage such video chat or conference tools to make money.

Online training is booming

Webinars, classes and courses are the order of the day. This is joined by the need for many professionals (teachers, coaches, therapists, etc.) to continue to provide their services remotely.

If you have become an expert on a specific topic, maybe you are a lawyer, mathematician, trader. Or you are an academician or other intangible products. You know your niche like the back of your hand, and you’re always the person people run to ask when they need help with that.

Online teaching has grown exponentially and platforms like Zoom Cloud Meetings and Google Classroom offer us tools designed to leverage us.

Increase your Income with Online Conferencing Platforms

We’ll see three easy ways to take advantage of these platforms and earn extra money. Sounds good? Let’s start.

(1) Online Seminars

The most direct way to earn money is by charging an admission fee for your online conference or event. People are willing to pay money for learning about an expert-led topic. There’s no reason why you can’t take a hard advantage on that topic you handle so much, especially if you know that topic from head to toe and consider yourself a valuable source of information.

But it’s important to consider certain aspects to accomplish all this. It’s not just about asking people to pay to see you talking about a topic. It is recommended that you follow these strategic steps:

(1) Choose the right platform: Let’s first talk about two platforms that will allow you to achieve the goal. These are Zoom and the big Google app, Classroom. They offer you interesting options for handling and ordering the conference.

(2) Promote your class or event effectively: If no one knows what you’re going to do, then you won’t create interest in what you want to impart, which translates into zero revenue. There are many ways to do this, such as email marketing, social media promotion like Facebook Ads, including making you know the “physical world” with your family members.

(3) Focus on delivering quality content: Always make sure to offer worthwhile, instructions and easy to digest content. People who know you will surely become your followers, allowing you to grow your audience and rely on you for future events.

This way is great for lawyers, personal trainers, mentors, artists, etc.

(2) Product Demonstration

Maybe you’re not that expert on a subject, but you’re better off selling products or services, which you own or owned by third-party. If you specialize in that, passionate about it, and want to profit from it, why not do it?

You can take advantage of the screen time to publicize that product or service you want to sell. Unlike online seminars where people have to pay to be admitted, everyone here can look at you for free.

When do you see the money?

In the end when people are attracted to what you’ve offered and pay for it.

So the question is:

Do you have (or do you know) any products you can offer through online conferencing platforms? If so, then this point may be beneficial to you. As always, the idea is not blind and sell what you can first think of. But to follow a few steps strategically, and thus increase the chances of success:

(1) Don’t forget the added value: Make time you determine for your presentation valuable to your audience and interesting. This will make people want to stay until the end and even make use the product you offer or acquire that service that you promote. Make them feel identified. Not seeing any income in the end would be frustrating.

(2) Consider the presentation time: No one wants to spend hours and hours watching someone who doesn’t get anywhere, who doesn’t encourage them or that makes them, get bored quickly. It’s very important that you analyze how you want to conduct your presentation and how you want to be perceived.

Studies show that a maximum duration of 52 minutes is ideal. The flow of the conversation is important. You won’t want to make sales in the first few minutes, but in the end. Use the time to create value.

(3) Promotes benefits about characteristics: Few people are struck by buying a new car knowing features like horsepower. But they are more attracted knowing what benefits these will have in their day to day life with this new car.

This is super important: A feature is something that your product has, a benefit is why that feature matters.

(4) Sell more by tracking potential buyers: Let’s face it, not everyone who sees you will pay you for something just by telling them. What you can do is increase revenue by tracking every person who has decided not to pay for your product or service and give them opportunities in the future.

Product demonstration is a great way to sell if, for example, you’re a creator of a service or product, or if you even work for a company that markets products.

(3) Online Teaching

But what if you’re an expert on intangible issues? Maybe you’re a handyman in gardening, carpentry, computer issues, etc. The next strategy is for you.

Zoom and Google Classroom can help you reach students or interested in courses you want to teach or have created before and monetize your knowledge.

If so, you can follow all the guidelines described above. Here are some extra tips you should consider promoting your courses online:

(1) Includes testimonies: One of the best ways to make a person feel better about something on offer is through case studies and testimonials from others, that adds reliability. When future students realize that there are other people with the same concerns, problems, and questions and that they have been successfully instructed by you, they will trust you much more.

(2) End with a Q&A section: If the course you offer costs a significant amount of money, it is good practice to end your conference with questions and answers. This will serve to clarify the picture much more or make the session more interactive and allow others to ask you. This way, you will increase the number of satisfied people will increase.

Online teaching is part of the future, and these platforms will help everyone leverage much more. They will help to monetize your knowledge, skills and experiences.

Author Bio:

Hi, I am Nikesh Mehta owner and writer of this site.

I’m an analytics professional and also love writing on finance and related industry. I’ve done online course in Financial Markets and Investment Strategy from Indian School of Business.

I can be reached at nikeshmehta@allonmoney.com. You may also visit my LinkedIn profile.