Deem, previously known as Dunia, is a prominent financial services provider based in the UAE. They specialize in offering credit cards, loans, deposits, and financial planning services to expatriates residing in Dubai. It is regulated by the Central Bank of United Arab Emirates. It was incorporated and established since 2008. Deem, a financial services provider under the regulation of the Central Bank of UAE, is a subsidiary of the Gargash Group, a conglomerate based in the UAE. With its innovative cash up and loyalty driven cards, Deem has successfully gained a diverse customer base in the UAE. Deem offers a comprehensive range of products, including unsecured loans, credit cards, and corporate deposits for both individuals and companies.

Deem (formerly Dunia) offers following 2 credit services for individuals:

• Credit Card
• Personal Loan

Salary eligibility criteria & related documents required

Similar to most of the banks in UAE, there is a minimum income requirement in order to be eligible for personal loan from Deem (formerly Dunia).

• Salary should be credited in the bank account. Loan is not granted to employees receiving salary in cash or cheque.
• While applying for the loan, you have specify fixed monthly income (AED) and Variable monthly income, if any
• Recent pay slip/income documents

Minimum monthly salary should be minimum AED 5,000

Documents Required:

• Copy of passport with residence visa
• Copy of Emirates ID
• Past 3-6 months bank statement
• Copy of credit card with recent credit card statement
• Proof of residence

Exciting Features:

• Personal loan installment is as low as AED 305 per month
• Salary transfer is not mandatory
• Life cover in case of death and permanent total disability

Fees & other charges

• Processing fees: 1% of loan amount
• 5% VAT
• Interest Rate: Up to 39.99% p.a.
• Early Loan Settlement: 1.05% of remaining balance, maximum AED 10,000
• Loan Rescheduling Fee AED 105
• No Liability Certificate AED 100
• Liability Letter AED 100
• Partial Payment Charges 1.05% of partial payment
• Loan Top-Up 1% of loan amount
• Delayed Payment Penal Interest Charges 2.1% of the delayed amount
• Loan Cancellation Fee AED 105

Application Process for Personal Loan

You can apply online personal loan by visiting this official link. Applicant needs to submit following details when filling the form online.

Personal Details Required:

• First Name
• Last Name
• Gender
• Date of Birth
• Marital Status
• Nationality
• Mobile Number
• Email address
• Fixed Income in AED
• Variable Income (if any) in AED
• Emirates currently working in: Abu Dhabi, Sharjah, Dubai, Ajman, Umm Al Quwain, Ras Al Khaimah, Fujairah
• Years living in UAE
• Whether house you are staying is owned or rented
• Whether salaried or self employed
• Employer Name
• Designation
• Do you have any loan or credit card in UAE
• Emirates ID Number
• Loan tenure required – 1 to 4 years

At the time of applying online for personal loan, you also need to give consent to disclose your information by credit bureau to Deem.

After submitting the details, you will be prompted with the message stating that Deem’s team will get in touch shortly to proceed with your application.

Sample EMI Calculation:

(1) If a salaried employee wants to borrow AED 10,000 for an year and his/her salary is AED 15000 then the EMI will be AED 965 (provided he has not availed any type of credit service in UAE before)

(2) If a salaried employee wants to borrow AED 10,000 for 1-2 years and his/her monthly income is AED 15000 then the EMI will be AED 677 (provided he has not availed any type of credit service in UAE before).

Hi, I am Nikesh Mehta, owner and writer of this site. I’m an analytics professional and also love writing on finance and related industry. I’ve done online course in Financial Markets and Investment Strategy from Indian School of Business. I can be reached at nikeshmehta@allonmoney.com.