Google, the king of search and part of Alphabet, Inc. offers range of free online courses for everyone.

The most trusted and technologically advanced company in the world offers free courses for individuals who want to develop the skills that the technological world requires and make their future secure.

One of the greatest benefits of the advancement of the Internet is the democratization of education and learning. Before that becoming a specialist in a subject was time consuming and expensive process.

Today, the possibilities of expanding knowledge is within the reach of a click, and most importantly, without having to pay a single penny. And in a world where technology is a fundamental part of our day-to-day life, to sit back and watch the trends pass would be to condemn ourselves to unemployment.

For this reason more and more companies like Google open to their users the possibility of participating in free online courses, which can be taken from anywhere, at the pace you want and earn certificate.

1. Google Primer

This mobile app offers short, practical lessons on the world of marketing and business. It was designed specifically for students or entrepreneurs who want to gain new skills in the digital world. For example, tools to build a business plan, tips for creating a website, email marketing, content marketing, storytelling, initiatives to improve the user experience on the web, among others.

The app is available for iOS and Android devices. You can learn about business and marketing skills from Google Primer.

2. Digital Garage

This is an online platform created by Google with the aim of helping to exploit the digital potential of business. It has 26 topics divided into different lessons, each accompanied by explanatory and fun videos to facilitate the online learning process.

Some of them are: opportunities in the online world, how to take advantage of search engines, display advertising, online store, selling through the Internet, content marketing and more. The course can be completed in as little as eight hours if done in a row.

Learn new skills for a digital world @ Google Digital Garage

3. YouTube Creators

For video lovers, YouTube creator academy has an extensive catalog of training programs designed for those who are starting to build their content channel or for those who want to take it to another level.

The courses include information on how to earn money with YouTube, audiovisual pre-production, video game channels, music channels, YouTube Analytics, copyrights, live broadcasts, among other topics.

4. Google My Business

Through this tool, Google helps online and physical businesses to create presence in the search engine and constantly update their information with news, photos, promotions, location, and so on. While not a course in itself, Google My Business teaches entrepreneurs to position themselves correctly online and interact properly with their customers or potential buyers.

5. Machine Learning

This intensive Machine Learning course is one of the most specialized. Previous knowledge is recommended for study, for example, basic algebra, programming concepts and experience in handling code in Python. It offers 25 lessons, more than 40 exercises, real success stories and interactive visualizations of algorithms in action. It can be completed in 15 hours.

6. Google Analytics Academy

This platform educates users on how Google’s measurement tools work and provides them with resources to make intelligent use of the data they collect. It has three courses: one for beginners, one advanced and an introduction to Google Analytics 360.

7. Google Ads Best Practices

More than courses, Google Ads helps users learn how to take full advantage of the benefits of AdWords (sponsored advertising service). Guides on how to generate traffic in stores with online campaigns or on how to choose the right keywords to position the ads successfully in the search engine, are some of those offered by the site.

8. Google Cloud Platform Big Data and Machine Learning Fundamentals

Through Coursera, the online education platform, Google offers this intensive course on the macrodata functions and automatic learning of the Google Cloud Platform. Although it has a cost, interested users can take it for free only as attendees. To do so, they must have at least one year of experience in topics such as data modeling, Machine Learning or Python programming.

Hi, I am Nikesh Mehta, owner and writer of this site. I’m an analytics professional and also love writing on finance and related industry. I’ve done online course in Financial Markets and Investment Strategy from Indian School of Business. I can be reached at nikeshmehta@allonmoney.com.